Sydney Sweeney Recreates the Iconic ‘Home Alone’ Aftershave Scream in New Holiday Campaign for Her Syrn Brand

Sydney Sweeney is officially ushering in the holiday shopping season by channeling one of cinema’s most legendary Christmas scenes. The 29-year-old Euphoria star tackled Macaulay Culkin’s classic Home Alone routine—complete with shaving cream, aftershave, and the unmistakable cheek-slap scream—to launch the seasonal collection for her brand, Syrn.

Dressed in a coordinated bra and cardigan set, Sweeney puts her own spin on the unforgettable bathroom moment that served as the primary theatrical poster for the 1990 holiday box office hit.

Sydney Sweeney in front of a mirror during her Syrn holiday shoot.

The video rollout tracks Sweeney looking directly into a bathroom mirror, carefully scraping lather off her skin with a safety razor before splashing on aftershave with the famous open-mouthed yell.

Inside the Shot-for-Shot ‘Home Alone’ Homage

The holiday campaign does not stop at the bathroom mirror.

Throughout the promo, the actress checks off several beloved sequences from the film’s opening act. Sweeney is seen holding a white poodle as unexpected visitors knock at the door, mirroring Kevin McCallister’s chaotic household moments.

Sydney Sweeney shaving her face in a bathroom mirror.

Sydney Sweeney recreating the iconic Home Alone scream.

The sequence culminates with Sweeney relaxing cross-legged in a rich red leather armchair in front of a television, digging into an enormous bowl of ice cream in pure holiday solitude.

Macaulay Culkin as Kevin McCallister in the original 1990 feature film Home Alone.

Sydney Sweeney sitting in an armchair while eating ice cream.

Recreating cinema’s most famous holiday beats offers brands an instant emotional shortcut to seasonal nostalgia.

Beyond Kevin McCallister: What Else Is Coming to the Holiday Shop?

While the initial promo focuses heavily on Kevin McCallister’s solo antics, Sweeney confirmed that this is merely the first chapter in a broader cinematic rollout for Syrn.

The campaign will feature four distinct capsule collections, categorized into seasonal aesthetic themes:

• “Comfy” — Anchored by the relaxed knitwear and cozy styling seen in the Home Alone tribute.
• “Seductress” — An upcoming capsule bringing bold, elevated cuts to the winter line.
• “Playful” — A whimsical, lighthearted collection slated for the coming weeks.
• “Romantic” — A softer, festive series rounding out the holiday wardrobe.

Sweeney revealed that upcoming releases will draw visual inspiration from three additional holiday and winter favorites: How the Grinch Stole Christmas, Corpse Bride, and the classic musical White Christmas.

Holiday Drop Breakdown

To help track the multi-stage rollout, here is how the brand’s seasonal collection is organized:

Rather than dropping an entire winter inventory at once, staggered multi-part launches have become a staple for celebrity apparel brands aiming to dominate social feeds throughout November and December.

💬 With three more drops on the way, the actress is leaning all the way into holiday nostalgia this winter.

✨ Drop your thoughts in the comments below: Did she pull off Kevin McCallister’s scream?

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