Prince Louis Proves Royal Style Doesn’t Cost a Fortune: How an £18 High Street Raincoat Stole the Spotlight

Prince Louis is proving that dressing like future royalty does not require an unlimited budget. A newly resurfaced family photograph revealed the young British royal exploring the outdoors in an affordable navy blue waterproof set, including a high street jacket once marked down to just £18.

The candid snapshot, captured by Catherine, Princess of Wales, shows Louis as a one-year-old toddler grinning while wrestling with a pumpkin in Norfolk. Shared across official royal social media channels for Halloween, the image immediately sent fashion watchers hunting down the details of his practical outdoor look.

The photograph was taken by the Princess of Wales in Norfolk

The casual outfit featured classic navy waterproof trousers paired with a jacket from the British childrenswear retailer JoJo Maman Bébé, distinguished by its signature striped hood lining.

While royal wardrobes are often assumed to be strictly bespoke couture, the Wales family regularly leans on accessible retail brands for their children’s playwear.

The Wales Family Playbook: Mixing High Street With Royal Heritage

The choice to dress the young prince in durable, accessible outdoor gear reflects an established family tradition. Princess Catherine has built a reputation for blending designer pieces with mass-market staple items.

Her loyalty to JoJo Maman Bébé stretches back across multiple pregnancies and milestones. During a 2018 visit to Pegasus Primary School in Oxford while pregnant with Louis, Catherine re-wore an eggshell maternity coat from the exact same label—a piece she initially debuted in 2015 while expecting Princess Charlotte.

The royal wore a JoJo Maman Bébé maternity coat in 2018

The label has repeatedly appeared on the younger royals as well. During the 2020 pandemic lockdown, Princess Charlotte appeared in a nationwide appreciation video wearing a £12 Breton striped top from the brand.

Dressing royal children in off-the-rack fashion keeps them relatable while emphasizing durability for everyday outdoor life over runway luxury.

The Viral “Royal Effect” on Everyday Brands

Whenever the young royals appear in accessible clothing lines, the retail response is swift and predictable. Items frequently sell out within hours of being identified by fashion enthusiasts.

The phenomenon was on full display when the palace released Louis’ eighth birthday portrait by the sea. For the milestone photo, the young prince wore a £42 blue knitted quarter-zip jumper from the brand Boden, complete with a contrasting white collar and rolled-up cuffs featuring red trim.

The Boden knit sold out almost instantly across multiple sizes. Royal fashion followers constantly look to these moments for styling inspiration that matches real-world family budgets.

Busting the Myth: Royal Wardrobes Aren’t Always Designer Exclusives

A common misconception is that royal children wear exclusively custom-tailored designer garments shielded from everyday wear and tear. In reality, the Prince and Princess of Wales prioritize durable, weather-ready outerwear designed specifically for muddy play and rainy walks.

How to Recreate the Prince Louis Outdoor Look

Parents shopping for cold, damp weather can easily replicate the aesthetic with practical, rain-resistant outerwear designed for rough outdoor play.

Get the look: the ‘Cloud Onesie Snowsuit’ from Töastie

Achieving the look comes down to a few key style principles:

• Pick timeless neutral shades: Deep navy blue remains a royal favorite because it resists visible dirt while maintaining a clean, classic appearance.
• Prioritize functional layers: Waterproof shell trousers paired with a hooded rain jacket allow easy movement without adding excessive bulk.
• Look for nautical details: Striped linings, contrasting collars, and bold zipper pulls add a polished touch to utilitarian wet-weather gear.
• Consider one-piece snowsuits: Modern options like the Töastie Cloud Onesie offer heavy insulation and weather protection for chilly playground trips.

💬 Finding royal style inspiration on an everyday budget makes dressing for messy outdoor days far more fun.

✨ From £18 discount waterproofs to £42 knitwear, the young prince’s wardrobe proves practicality always wins.

📱 Drop your thoughts in the comments below: Do you prefer seeing the royals in formal wear or relatable high street outfits?