A 15-year Victoria’s Secret bond has broken down in public after Candice Swanepoel began dating NFL legend Tom Brady, sparking a ruthless friendship ultimatum from his former flame Joan Smalls
Supermodel Joan Smalls has severed ties with longtime runway confidante Candice Swanepoel, issuing an uncompromising ultimatum to mutual friends after Swanepoel quietly began seeing Smalls’ former flame, NFL legend Tom Brady.
The explosive rift has shattered an alliance that once seemed unbreakable. For over 15 years, both women stood side by side as Victoria’s Secret Angels, sharing high-fashion campaigns, international catwalks, and an intimate circle of companions.
Now, according to sources speaking to Page Six, that history counts for very little. Smalls has drawn a line in the sand, demanding their mutual peer group make an immediate decision: choose Swanepoel, or choose her.
Candice Swanepoel backstage at Victoria’s Secret.
The 15-Year Friendship Meets an Unforgiving Ultimatum
The fracture began to spill into the open when 38-year-old Smalls took several blistering public swipes at Swanepoel online. The fallout followed disclosures that Swanepoel had entered into a discreet romance with Tom Brady.
Smalls openly ignited speculation by commenting on an online thread addressing the controversy: “Two words: ‘SUMMER HOUSE!’ That’ll explain everything.” The remark referenced the Bravo television franchise, where cast members Amanda Batula and Ciara Miller experienced a friendship collapse when Batula secretly dated Miller’s former partner, West Wilson.
The tension escalated further in private exchanges obtained by celebrity reporting outlet DeuxMoi. When a follower asked whether their camaraderie was genuinely finished, Smalls replied without hesitation: “im not friends with backstabbers.”
Joan Smalls on the runway at Victoria’s Secret.
A separate, subsequently deleted message from Smalls painted a searing picture of personal betrayal. She insisted that essential boundaries had been completely disregarded behind closed doors.
“There was no girl code,” Smalls wrote. “And the disrespect and carelessness in how they treat you is so unimaginable. There’s no going back. Some people lack humility and moral compass.”
Smalls continued her critique with blistering clarity: “And the way they gaslight, lie and minimize your feelings is the worst slap in the face after 15yrs or friendship. Not a sorry said or written. Onwards and upwards!!!”
Candice Swanepoel and Joan Smalls attending an event together.
Broken Codes and Conflicting Advice
The core of the resentment stems from private counsel Swanepoel reportedly offered while Smalls was actively seeing the former New England Patriots quarterback. Sources disclose that Smalls and Brady dated on-and-off across roughly a year, though insiders note the relationship was never entirely serious.
During that time, Swanepoel allegedly gave Smalls a difficult time about the romance, repeatedly urging her to walk away from the NFL icon. Yet as soon as Smalls stepped back, Swanepoel pursued the exact same connection.
The sudden turn left Smalls feeling blindsided by someone she viewed as family. What makes the situation sting deeper is the sheer longevity of their shared professional and personal milestones.
Las Vegas Raiders minority owner Tom Brady before a game.
The Secret Romance and Swanepoel’s Camp Response
Swanepoel and Brady have reportedly been an item for several months, having been introduced by mutual acquaintances in May. Even Brady’s former spouse, Brazilian supermodel Gisele Bündchen, has reportedly expressed happiness regarding the new pairing.
Swanepoel, who shares two young sons with her former fiancé Hermann Nicoli, has chosen to address the mounting storm through professional representation rather than public social media feuds.
Amanda Ruisi, a representative for Swanepoel, issued a direct statement defending the model’s stance: “Candice has always been exceptionally private about her personal life, with her focus remaining on raising her children. She and Joan share a longstanding history and a friendship that Candice will always respect.”
Candice Swanepoel and Joan Smalls at a gala event.
The Tangled Runway Circle
Navigating social circles in high-fashion hubs like New York and Miami has become remarkably precarious for the models’ shared network. An insider described the resulting environment succinctly: “It’s just so insane and so messy.”
Friends caught in the middle must now weigh lifelong loyalties against new romantic realities. With Smalls rejecting any prospect of reconciliation, several defining dynamics have come to light:
- Strict loyalty tests: Smalls has made it apparent that maintaining close ties with Swanepoel precludes any continued friendship with her.
- A months-long secret: The romance between Swanepoel and Brady quietly developed over multiple months before becoming public knowledge.
- Unshaken family focus: Swanepoel continues to centre her daily priorities on parenting her two sons while keeping personal affairs out of the headlines.
Candice Swanepoel and Joan Smalls during Paris Fashion Week.
Candice Swanepoel at the Balmain show during Paris Fashion Week.
Brady’s High-Profile Dating Ledger
Since his divorce from Gisele Bündchen was finalised in October 2022, the seven-time Super Bowl champion has become one of the most sought-after bachelors in sport and entertainment. Brady also shares his 19-year-old son Jack with actor Bridget Moynahan.
Over the past two years, Brady has been linked across media reports to a revolving roster of prominent women, including:
- Reality icon Kim Kardashian
- Supermodel Irina Shayk
- Model Brooks Nader
- Television star Sofía Vergara
- Social media personality Alix Earle
- Entrepreneur Yael Cohen
Throughout every swirling rumour, Brady has maintained absolute public silence, declining to confirm or deny any romantic entanglement. That pattern holds steady as Smalls and Swanepoel fight their war of words in the spotlight.
Gisele Bündchen and Tom Brady.
Candice Swanepoel and Joan Smalls on the carpet at the Met Gala.
💡 The collapse of this 15-year sisterhood reveals how quickly professional solidarity can evaporate when personal lines are crossed. Smalls remains resolute in her stance, closing the door on any potential dialogue.
🔍 As fashion season progresses, industry gatherings will inevitably place both models in the same rooms, forcing colleagues and agencies to navigate a divided camp.
📌 While Swanepoel keeps her private life guarded and Brady stays focused on his NFL broadcast and ownership ventures, the reverberations of this feud are only beginning to reshape the fashion world.
👇 Is dating an intimate friend’s former partner an unforgivable breach of trust, or should past relationships remain fair game? Share your perspective in the comments below.
Source: pagesix.com










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